The Case of the Disappearing Donor - Reducing Donor Attrition
June 5, 2026 | 11:45 a.m. - 1:15 p.m. | Virtual
Free for Members | $35 for Non-Members
Members are invited to hear Susan Madon, CEO and founder of Minerva Nonprofit Management Consulting, present strategies to help you reduce donor attrition and strengthen your donor base.
In this engaging session, participants will work in small groups to discover the reasons why donors leave organizations using brief case studies. They will collaborate to identify ways to re-engage lapsed donors and develop critical skills to keep them active. Remember, a 10% improvement in donor retention equals a 200% improvement in fundraising!
Whether you're a department leader looking to strengthen your donor base, a current frontline fundraiser looking for proven strategies to engage your lapsed donors, or an aspiring gift officer eager to strengthen your skills to find success, this class is for you!
Susan Madon
Susan Madon, MBA, CFRE, is the CEO and founder of Minerva Nonprofit Management Consulting, a generalist firm that helps small to mid-sized nonprofits gain the resources they need to ensure stability. She focuses on arts, cultural, and educational organizations all around the world. Key clients include American Friends of M+ Museum in Hong Kong, The Sheen Center for Arts and Culture, Cezanne 2026 (City of Aix-en-Provence), and Social Creatives (Singapore).
From 2009–2016, Susan lived in Hong Kong, where she served as Executive Director of the Hong Kong and South China Office of Global Strategic and Global Initiatives of the University of Southern California during the university’s record-setting $6B capital campaign.
Prior to forming Minerva, she was Vice President of External Relations at the French Institute-Alliance Française in New York. Earlier assignments included leadership roles at the Archdiocese of New York, The Berkshire Museum, and the American Heart Association.
Susan holds an M.B.A. from Columbia University, a B.A. in Theatre from Jacksonville University, and maintains the Certified Fundraising Executive (CFRE) designation. She has just begun the master’s program in Museum Studies at Harvard University. She is a member of the board of the AFP-NYC Chapter, where she is the co-chair of the Committee on Directorship. She is also on the board of Champions for Quality Education. She is the author of a suspense novel on fundraising best practices entitled “The Disappearing Donor” and is on the faculty of Indiana University’s Lilly Family School of Philanthropy.
To ensure participants have an opportunity to participate -
SPACE WILL BE LIMITED.
MEMBERS, REGISTER TODAY!
This event is open to WID Members only. Not a WID Member? Join or renew today at: MEMBERSHIP – WID.