WID Insider Series at Brooklyn Public Library
How Department Collaboration Can Power Your Outcomes: Lessons from Brooklyn Public Library’s Campaign Coordination
Thursday, September 26th, 2024 | 8:30 - 10:00 a.m.
$25 for Young Professional & Student Members
$35 for Members | $45 for Non-Members
Registration Closes September 25th at 4:00 p.m.
Brooklyn Public Library – Brooklyn Heights Branch
286 Cadman Plz W, Brooklyn, NY 11201
Brooklyn Public Library (BPL) is the sixth-largest library system in the country with 62 branches, and it relies heavily on private philanthropy to do its most transformative work. BPL’s creative public awareness campaigns have presented opportunities to share the story of its impact on the Brooklyn community and beyond and to take results to the next level.
Raising money and visibility for your organization’s work go hand-in-hand. However, aligning the work of Marketing and Development teams can be tricky. In our upcoming Insider Breakfast, you will learn how Brooklyn Public Library’s development and marketing arms work together to understand shared needs and seize opportunities to grow its community of cardholders, donors, and advocates. You will hear from Lauren Arana, Chief Development Officer, and Robin Lester Kenton, Exec. Vice President, External Affairs, on what it takes to:
- ● Align marketing and development department roles and goals to complement one another
- ● Learn how BPL’s 125th Anniversary and For Brooklyn campaigns used unified messaging toward shared goals
- ● Provide the infrastructure elements and tools to support both teams
- ● Prepare and engage the board
- ● Integrate traditional and digital strategies to widen your pool of prospects
Immediately following the conclusion of the program, Rachel Tiemann, Brooklyn Heights Library’s Branch Manager, will be available to give a tour of the brand new library.
Instructions to entering the Brooklyn Heights Library:
The entrance to the library is located on Cadman Plaza West (on the corner of Clinton St. and Cadman Plaza west).
About the Speakers
Lauren Arana, Chief Development Officer
Lauren Arana has dedicated her career to the civic and cultural life of New York City. As Chief Development Officer, she leads the department raising private support for BPL from corporate, foundation and individual donors. Lauren joined BPL in 2013 as Director of Individual Giving and later Assistant Vice President of Development, having substantially grown the Library’s philanthropic base by engaging donors in the many ways they can support BPL’s most transformational work.
Prior to working at the Library, Lauren worked in strategic planning, board relations and development at Jazz at Lincoln Center; was a capital projects specialist at the New York City Department of Cultural Affairs and worked at the Municipal Art Society. A native of Brooklyn, Lauren holds a BA from Vassar College and an MS in Nonprofit Leadership from the University of Pennsylvania.
Robin Lester Kenton, Executive Vice President, External Affairs
Robin Lester Kenton serves as BPL’s Executive Vice President for External Affairs, overseeing the marketing and communications and government affairs teams, in addition to working closely with BPL’s Development team. She joined Brooklyn Public Library in 2013 as the vice president of marketing and communications. Managing a large team—including writers, designers, social media and public relations practitioners—Robin led the Library’s creative communication strategy including email and marketing campaigns, website development and branding across the borough, and was instrumental in the launch and promotion of BPL’s Books Unbanned program.
Prior to joining BPL, Robin served as the director of strategic communication at the New York City Department of Transportation, initiating the agency’s social media presence, overseeing all agency public street safety campaigns, working on the Citi Bike launch team and serving as an active member of the committee which crafted the City’s first social media policy. Robin attended Syracuse University's S.I. Newhouse School of Public Communications, earning a bachelor’s degree in television radio and film. She earned an MA in sociology at the New School for Social Research.
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Women In Development, New York (WID) accepts refund requests made in writing at least five (5) business days prior to the event. Registration fees are not refundable after this date. Nonrefundable ticket purchases may not be used as credits towards future WID events.
By registering for this Women In Development, New York event, I give consent for my photograph to be taken and possibly used on the organization’s intranet, internet, newsletters, board reports, and other organizational materials as needed. I understand that I am not eligible for compensation for use of my photo and I may not be informed in advance of the specific use of those images.