Successful Virtual Event Fundraising
Tuesday, January 26, 2021
12:00 - 1:00 p.m.
Location: Zoom Meeting
$25 for Members | $35 for Non-Members
Featured Guests:
Megan Kincaid Kramer, Vice President of Event Strategy at Catalyst, Inc. and Ginger Vallen, Director of Special Events at Carnegie Hall
Moderator:
Melissa Kerbel, Principal, Kerbel Philanthropy
With the onset of the COVID-19 pandemic, nonprofit organizations pivoted to virtual engagement with their donors. In a world that prides itself on interpersonal connections built painstakingly one-on-one with donors, this was a huge adjustment. Even more difficult was adapting event fundraising to the virtual world. Some organizations struggled to genuinely engage their donors through online events, while others thrived.
Our featured guests will share how their organizations created meaningful and successful virtual fundraising events to achieve and exceed their goals during these uncertain times. Join us as they offer their insights and provide actionable ideas that can help you make an impact at your nonprofit in the year ahead.
Featuring
Megan Kincaid Kramer, Vice President of Event Strategy at Catalyst, Inc.
Megan Kincaid Kramer joined Catalyst in 2004 as Assistant, Marketing. She now serves as Vice President, Events, Convening and Community Programs. Her role has grown from managing the organization’s largest revenue stream to leading the strategy, infrastructure support, and execution of Catalyst’s in-person and virtual events to achieve Catalyst’s mission of advancing women through workplace inclusion. She manages the team responsible for the organization’s signature fundraisers and conferences, which play an integral role in building the Catalyst brand and disseminating Catalyst content. She engages with key corporate supporters, sponsors, Board members, keynote speakers, and senior executives. Prior to joining Catalyst, Megan worked in executive recruiting. She graduated summa cum laude with a BA in Anthropology from Binghamton University.
Ginger Vallen, Director of Special Events at Carnegie Hall
Ginger Vallen is the Director of Special Events at Carnegie Hall, overseeing the planning, production, and execution of fundraising galas, stewardship cultivation events, and membership appreciation functions. Proceeds fund Carnegie Hall’s artistic, education, and social impact programs locally, nationally, and abroad. Ginger has collaborated on Carnegie Hall events featuring artists and musicians as varied as James Taylor, Audra McDonald, Yo-Yo Ma, and Gustavo Dudamel. Previously, Ginger planned events and raised funds at Broadway’s Roundabout Theater Company. She has worked on live events with MTV and the Drama League. Ginger’s career began in Charleston, SC working at Spoleto Festival, the City of Charleston’s Office of Cultural Affairs, and Theater 99. She is a graduate of the College of Charleston with a BA in Arts Management and minors in Theatre and Film Studies.
Moderator:
Melissa Kerbel, Fundraising Consultant
Melissa Kerbel has devoted her career to working in the nonprofit sector, pivoting to Development in 2008. Her first leadership position in fundraising was as the Development Director at the Jewish Educational Loan Fund in Atlanta, where she created a fundraising program that yielded an 87% increase in dollars raised during her tenure and oversaw the planning and execution of all cultivation and fundraising events. Since then, she has relocated back to her native New York, where she served as the Director of Development at United Synagogue of Conservative Judaism and the East Coast Director at American Friends of the Israel Philharmonic Orchestra. At AFIPO she created and implemented the fundraising strategies for their annual gala. She is currently the Founder and Principal at Kerbel Philanthropy, a Development consulting firm. She holds a BA from the University of Rochester, an MA from the Jewish Theological Seminary, and an MSW from Columbia University.
Women In Development, New York (WID) accepts refund requests made in writing at least five (5) business days prior to the event. Registration fees are not refundable after this date. Nonrefundable ticket purchases may not be used as credits towards future WID events.
By registering for this Women In Development, New York event, I give consent for my photograph to be taken and possibly used on the organization’s intranet, internet, newsletters, board reports, and other organizational materials as needed. I understand that I am not eligible for compensation for use of my photo and I may not be informed in advance of the specific use of those images.