WID Master Class with Susan Madon (5 Jun 2026)

Fri, 05 Jun 2026 15:45:00 GMT

The Case of the Disappearing Donor - Reducing Donor Attrition

June 5, 2026 | 11:45 a.m. - 1:15 p.m. | Virtual

Free for Members | $35 for Non-Members

Members are invited to hear Susan Madon, CEO and founder of Minerva Nonprofit Management Consulting, present strategies to help you reduce donor attrition and strengthen your donor base.

In this engaging session, participants will work in small groups to discover the reasons why donors leave organizations using brief case studies. They will collaborate to identify ways to re-engage lapsed donors and develop critical skills to keep them active. Remember, a 10% improvement in donor retention equals a 200% improvement in fundraising!

Whether you're a department leader looking to strengthen your donor base, a current frontline fundraiser looking for proven strategies to engage your lapsed donors, or an aspiring gift officer eager to strengthen your skills to find success, this class is for you!

Susan Madon

Susan Madon, MBA, CFRE, is the CEO and founder of Minerva Nonprofit Management Consulting, a generalist firm that helps small to mid-sized nonprofits gain the resources they need to ensure stability. She focuses on arts, cultural, and educational organizations all around the world. Key clients include American Friends of M+ Museum in Hong Kong, The Sheen Center for Arts and Culture, Cezanne 2026 (City of Aix-en-Provence), and Social Creatives (Singapore).

From 2009–2016, Susan lived in Hong Kong, where she served as Executive Director of the Hong Kong and South China Office of Global Strategic and Global Initiatives of the University of Southern California during the university’s record-setting $6B capital campaign.

Prior to forming Minerva, she was Vice President of External Relations at the French Institute-Alliance Française in New York. Earlier assignments included leadership roles at the Archdiocese of New York, The Berkshire Museum, and the American Heart Association.

Susan holds an M.B.A. from Columbia University, a B.A. in Theatre from Jacksonville University, and maintains the Certified Fundraising Executive (CFRE) designation. She has just begun the master’s program in Museum Studies at Harvard University. She is a member of the board of the AFP-NYC Chapter, where she is the co-chair of the Committee on Directorship. She is also on the board of Champions for Quality Education. She is the author of a suspense novel on fundraising best practices entitled “The Disappearing Donor” and is on the faculty of Indiana University’s Lilly Family School of Philanthropy.

To ensure participants have an opportunity to participate -

SPACE WILL BE LIMITED.

MEMBERS, REGISTER TODAY!

This event is open to WID Members only. Not a WID Member? Join or renew today at: MEMBERSHIP – WID.

Annual Member Convening (10 Jun 2026)

Wed, 10 Jun 2026 21:30:00 GMT

Annual Member Convening

June 10, 2026 | 5:30 - 7:30 p.m.

Robin Hood

826 Broadway, 9th Floor, New York, NY 10003

Free for Members

MEMBERS ONLY EVENT | SPACE WILL BE LIMITED

Light appetizers will be provided.

Registration closes June 9th at 5:00 p.m.

Join us in person to celebrate another incredible year of growth, leadership, and impact! Whether you're a longtime WID member or new to our community, this is your moment to celebrate, reconnect, and meet the inspiring women shaping the future of fundraising.

We encourage you to invite your colleagues and broader network to join us for this special evening. Share the WID experience with those who would benefit from being part of a supportive and empowering community of women in development.

On the Agenda:

● Special remarks from outgoing WID President, Svetlana Mostovsky
● Special remarks from imcoming WID President, Melissa Kerbel
● Highlights from a transformative year at WID
● A sneak peek at our new programming coming Fall 2026
● Refreshments, connections, and meaningful networking opportunities

Why Attend?

Because every career milestone, every leadership step, and every bold dream is made stronger with a community that believes in you. Come celebrate all we’ve achieved—and all that’s still ahead.

Thank you to our Event Sponsor

Marcela Hahn

WID upcoming events

WID Master Class with Susan Madon (5 Jun 2026)

Annual Member Convening (10 Jun 2026)

Why Attend?